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A comment on Amazon now requiring Prime membership to buy popular Blu-rays.

Re:Amazon now requiring Prime membership to buy popular Blu-... by OrwellianChild on Monday May 18, 2015 @02:34PM (#9566084)
This does seem counterproductive to sales and conversion... I can understand wanting to offer different prices to Prime customers, but wouldn't you want to up-sell them with a discount?

  Divergent on Blu-Ray - $17, or sign up for Prime and get it for $13 with FREE SHIPPING!
How is this not a universally better offer?
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