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A comment on Amazon now requiring Prime membership to buy popular Blu-rays. Parent comment

Re:Amazon now requiring Prime membership to buy popular Blu-... by criley2 on Monday May 18, 2015 @02:14PM (#9565984)
Sounds like a good dark pattern, classic godaddy. Let them think they can do something until they've become highly invested in the process, then bait and switch for the real gotcha.

http://darkpatterns.org/

[ Parent | on HN ]
Re:Amazon now requiring Prime membership to buy popular Blu-... by edwhitesell on Monday May 18, 2015 @02:39PM (#9566108)
I didn't mean it to be a bait and switch, where they couldn't buy the product without Prime. I meant that seems like the step they should try to upsell.

The customer is already thinking "How fast can I get it?", so that's the time to say "You can get it tomorrow if you had a Prime account". Or, you wait 5 days.

[ Parent | on HN ]