I mean, I get the exclusive pricing, which they've done on their hardware before. But to not even let you buy it from them unless you have Prime, even at a higher price? That irks me. And most users don't know where to find the third party sellers (which in most cases won't support super saver shipping and such).

It might be different out of the USA, but when I got into incognito mode and look at the Wreck-It Ralph Blue Ray I see this when clicking on more info:

http://i.imgur.com/tFz75kd.png

The last line is a link to other sellers.

Doesn't require incognito mode. You can buy any of those "prime only" Blurays from other sellers new, and even fulfilled by amazon.