It's kind of hard to bait and switch repeatedly over the number of hands this guy was playing. I think the number 10,000 hands was floating around in the article somewhere, for one match alone. And at the highest stakes players' edges are pretty thin. It's foolish to think that

a) you have a significant and consistent edge over most other high stakes players (Tom Dwan, Brian Townsend, Patrick Antonius, etc.),

b) those players would be fooled repeatedly by bait and switching without adjusting their game, and

c) you could run such a strategy successfully without having ever played those players at those stakes online before.