I agree that's ironic and something we (I'm TNW's CEO and worked closely with the dev them on this) should work on. I also believe we built this for the future and computers will catch up with some of the more innovative stuff we built. But that doesn't mean we shouldn't make it better and we will. We are improving the code and functionality every day so the canvas ad you might see today (we don't show them on every visit) might be better than the one you've seen yesterday.
"Buy a new computer so you can run our over engineered adverts properly."
At the very least adblockers will catch up.
Oh, but if you know the contents of the article, the irony is absolutely delicious. The main complaint there is Chrome's excessive power usage. Which is hard to argue with, to be honest. But that obnoxious ad was increasing my laptop's power usage from 11W to 17W (and the using 50% of a mobile i7). People living in glass houses, etc.