When you go to the page, you're served a full page ad, and you have to move your mouse to the right in order to get the actual article to move left in order for you to read it.

As far as UX goes, this is about as bad as you get to force people to view an ad.

I'm a developer and it took me a few seconds to realize what was happening. I'm fairly certain most users would go to the page, see the ad and think, "Where's the article I just clicked on?" not see it and then leave right away.

Ah, when visiting from mobile, there wasn't anything invasive for me. Thanks for clarifying.

edit: just visited this from desktop – wow. That's bonkers.

That's too bad. We did test it extensively and although some people were distracted by the ads, they do understand theres a post hovering on the right that wants to move back into the page. But we are working on ways to make this more clear. I do understand this is a big difference from the ads you see on other websites and we do hope you'll give them another chance.