it's easy to forget that he raised $90mm to begin with. So somebody came away impressed enough to drop the money into the company:

http://techcrunch.com/2014/12/15/softbank-housing-dot-com-in...

With the money they didn't stand still, they started hustling and built an outstanding buy/rent site that kills the ugly competition (magicbricks, commonfloor, indiaproperty).

Have to admit that the "Look Up" campaign has been nothing short of silly.