Re:Why Is Marketing Such a Tough Pill for Startups to Swallow?
by jchrome on Wednesday May 13, 2015 @08:39AM
(#9538433)
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"Having worked at a startup that kept adding more features, I can tell you this approach doesn’t work. It’s like adding more flavors to a sundae based on the belief that variety is the spice of life. The truth is that consumers will bite (pun, intended) on a plain vanilla sundae with chocolate sauce if they know that it exists and there is
The truth is that consumers will bite (pun, intended) on a plain vanilla sundae with chocolate sauce if they know that it exists and there is good buzz around how good it tastes."
"Having worked at a startup that kept adding more features, I can tell you this approach doesn’t work. It’s like adding more flavors to a sundae based on the belief that variety is the spice of life. The truth is that consumers will bite (pun, intended) on a plain vanilla sundae with chocolate sauce if they know that it exists and there is The truth is that consumers will bite (pun, intended) on a plain vanilla sundae with chocolate sauce if they know that it exists and there is good buzz around how good it tastes."