Re:To Hire an SEO or Not to Hire an SEO Shouldn't Really Be ...
by mark_l_watson on Tuesday May 12, 2015 @09:52AM
(#9531734)
I live in a small town and I have a few friends and neighbors who really depend on search results for their businesses. Unfortunately, since I worked as a contractor at Google for a while they think that I have some inside knowledge, which I don't (I specialize in AI and the semantic web).
Here is what I suggest to them as general advice: write great content that people might enjoy reading even if they may not immediately become your customer; don't repeat the same information on multiple web sites using different domains; use the Google web tools to find ways to fix your HTML; write a blog on your (one) domain and write as much interesting and useful material as you have time to create.
I feel fairly confident giving this advice even if it does involve more work for my friends. Long term, providing good content is key.
Here is what I suggest to them as general advice: write great content that people might enjoy reading even if they may not immediately become your customer; don't repeat the same information on multiple web sites using different domains; use the Google web tools to find ways to fix your HTML; write a blog on your (one) domain and write as much interesting and useful material as you have time to create.
I feel fairly confident giving this advice even if it does involve more work for my friends. Long term, providing good content is key.
I completely agree with that advice! Great content that is unique/original is what matters and will be a deciding factor!