I think you're correct in that its overused, but the jump from using a spreadsheet and programing even the simplest macros, is a big one for a large portion of the those use Excel. Much less using a RDBMS or programming in Python. Even trying the macro recorder makes most users assume 'that's not meant for me'. If the requirement of the job include building a model that can be used and manipulated by anyone than Excel is the only tool for the job, anything else requires more training.