I know what you mean, this excerpt in particular makes him seem like someone with a very bitter inferiority complex:

"So he later saw Amazon as a heroic disseminator of knowledge and progress. “Screw the independent bookstores,” he told me. “There weren’t any near where I grew up. There were only ones in college towns. The rest of us could go pound sand.”"

I understand his point, but it seems more like 'I didn't get what I want so fuck you all' rather than something actually productive.