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Re:Things that aren't work by akharris on Thursday May 07, 2015 @09:54PM (#9509601)
I think you're absolutely right. Same rule for blogging as for conferences - if you're writing for your customers or users, then that's good.

I've yet to see a case where writing posts about running a startup falls into that category.

Re:Things that aren't work by millisecond on Friday May 08, 2015 @05:47AM (#9510752)
37 Signals blogged about running a startup to good effect. Although worth noting that I believe they stopped doing conferences and lightened up on blogging considerably in the past few years.