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A comment on Yelp Is Exploring a Sale. Parent comment

Re:Yelp Is Exploring a Sale by pbreit on Thursday May 07, 2015 @05:55PM (#9508603)
Yelp could easily roll out "AdWords" and absolutely kill it. It's insane they've dragged their feet so heavily on this.
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Re:Yelp Is Exploring a Sale by jinushaun on Friday May 08, 2015 @04:35AM (#9510558)
Kill it with SMB money? Business like Yelp have always had a hard time monetizing mom and pop shops, and keep them repeat customers. The real ad money is not Uncle Joes' Falafal Shop down the road.
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Re:Yelp Is Exploring a Sale by pbreit on Saturday May 09, 2015 @03:18AM (#9515777)
I think it is. I had a small retail store and would definitely have advertised against [my retail category] + zip code. A no-brainer from my perspective.
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