Re:The Psychology of Pricing: A Gigantic List of Strategies
by neo_optimus on Thursday May 07, 2015 @08:31AM
(#9504551)
Excellent writeup. Just one point that I disagree on is the Shipping price split up. I tend to look for other sellers when I see one with paid shipping, and tend to favour free shipping sellers more.
- If you are combining a discount with the product, and mention a shipping charge, the discount registers as a false discount ('He is just shifting costs through shipping split')
- Maybe it registers as more of mental processing (X$ + Y$ needs more time to process than Z$)
- Sometimes, it is human nature to be greedy, and look for best value possible. Seeing a shipping cost feels like seller is not 100% working for the customer, or we just become plain greedy, that why should someone else get a part of the price.
- If you are combining a discount with the product, and mention a shipping charge, the discount registers as a false discount ('He is just shifting costs through shipping split')
- Maybe it registers as more of mental processing (X$ + Y$ needs more time to process than Z$)
- Sometimes, it is human nature to be greedy, and look for best value possible. Seeing a shipping cost feels like seller is not 100% working for the customer, or we just become plain greedy, that why should someone else get a part of the price.
Just my 2 cents.