Re:The Psychology of Pricing: A Gigantic List of Strategies
by simoncion on Thursday May 07, 2015 @02:34AM
(#9503584)
"...version insurance/download protection."
This set off each and every one of my slimy scumbag and no-good charlatan alarms. Please convince me that this protection is a good that's actually not extortionate and/or doesn't rely on the ignorance of one's customers.
I would add that doing bundles after payment is huge. Once a customer has paid, adding 15% to their bill is a very easy sale. Whether a soft good or in the form of version insurance/download protection. Conceivably, it could be done on Saas too, perhaps to lock in the rate for life with a one-time charge.
Cheers.