Thanks for replying! A question: did you ever wonder whether producing such intricately designed collateral actually harmed you from a signaling perspective, by tipping investors that you were focusing a lot on stuff that didn't matter? I ask because I started telling myself that a few years ago (not really so much re: investors, which I thankfully don't have, but other business associates) and I found it very liberating to not have to worry so much about design anymore.