Re:In-text advertising that doesn't make you vomit
by Coax on Wednesday November 18, 2009 @07:30PM
(#949473)
Perhaps the difference is the fact that in this case, the site owner gets to choose the exact words that are linked. With traditional in-text advertisers the site owner doesn't have that control.
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Re:In-text advertising that doesn't make you vomit
by ryanwaggoner on Wednesday November 18, 2009 @08:23PM
(#949534)
Actually, from this description, it sounds like any sports team names are linked. So I guess you have control in the sense that you know that if you type the name of a sports team, it'll get linked. I still think it's essentially the same thing.
So from a blogger’s perspective, adding a few lines Atma JavaScript gives their site a new feature and an additional revenue stream.