Right, that's useful context, I couldn't make heads or tails of that article. So once you have that list, anyone got a clue what you should do with it?

That's an excellent question. I'll have to revise the article to go over what to do after you've created a negative keyword list.

Thanks

Sorry to disappoint, but you're correct the article was for Google AdWords Advertisers. However, I think everyone would benefit from an article about negative keywords in queries which I will try my best to write in the near future.

Thank you.

Certainly useful in queries as well.