Why are people on HN so obsessed with this? People buy things and talk about them. Get over it.
That's the trouble with having a name like that. She does actually write "watch" in some places; she could possibly get away with changing a couple of the occurrences of "Apple Watch" to "watch", but changing some of them would lead to ambiguity with the other watch she was talking about.
However, I found this to be quite a "jarring" read, with "Apple Watch" being constantly written as such, seemed like an advertisement or at the very least just some SEO trickery. Disrupted my reading flow quite a bit