Thanks for your feedback. They are not the same service -- the web app is a free automated audit that checks for 17 different issues I regularly find while auditing client accounts (for example, problems with event tracking, view filters, marketing campaign tags, etc.) The $3000 audit is a full service audit that is usually requested by large e-commerce sites with custom, complex set-ups. I will make an effort to differentiate these more clearly. Please go ahead and press the button :)