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Re:'We Like Lists Because We Don't Want to Die' by celoyd on Monday November 16, 2009 @12:57PM (#944873)
At least two critics I respect, Merlin Mann and Paul Graham, have talked about this. My theory is much simpler: list posts tend to have good titles.

When you’re browsing a feed reader, you’re more likely to read an article called “10 Ways That Foo” than an article whose name is a complicated pun between its subject and the author’s favorite obscure novel.

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