You raise a very interesting point. Maybe the ranking is also designed to stimulate the economy.

> "Diaper stuffing" while humourus is probably not far off the initial reputation optimization schemes that have probably already commenced.

The government would keep the algorithm a secret, so there would be a SEO for human beings: the CRO citizen ranking optimization. CRO would tell you what books to buy, the top 10 items to boost your rating, what people you should befriend...