I don't know anything about the provider in question, but funds might integrate multiple data sources (e.g. the described tweet analysis, last financial results, competing companies) - in other words, a lot more than what an analytics provider needs to do.

Maybe the analytics provider wants to focus on doing one thing and (hopefully) doing it well?

The point is that any time you see a trading tool being offered publicly you can reasonably assume that it's actual usefulness is pretty limited, at least by itself. Otherwise, they'd be using it internally to trade and make more money.