A better link is http://www.qbhouse.com/sg/about/ which kind of explains what it is. And as far as I can see it's all about cheap, efficient haircuts. I can't see how this is a thing! Of course, I'm not sure how Krispy Kreme got to be such a phenomena here either, so what do I know. But, the duration of my haircut never struck me as something I really needed to optimize.