To be clear, SPJ has apparently clarified that to "avoid 'success at all costs'". :)
Re:Elixir vs. Erlang: a question of momentum
by david-given on Thursday April 23, 2015 @10:59AM
(#9427161)
...surely that should be "avoid $ success at all costs"?
Crossing the Chasm strikes again. In general, grabbing the early adopters doesn't inherently mean you'll be successful.
(Not that everyone wants to cross said chasm. Haskell's motto has been 'avoid success at all costs' for a while now, if I remember correctly.)