Re:Wherein I ridicule Facebook some more, then collaborate w...
by derefr on Wednesday April 22, 2015 @03:10PM
(#9422809)
Speaking of retargeting, something fascinating happened to me yesterday: I was using Chrome, and searched for some particular product (e.g. "buy [product] [city]" in the address bar) to see who had it locally available.
After opening a few tabs, I switched back to the address bar and started typing "[store name] " (where [store name] is a department store that sells all sorts of things.)
"[store name] [product]" was the very first suggested search result in the address-bar drop-down.
I don't think the suggested query service includes Adwords results. This would suggest, then, that Google added a retargeting feature for its own sake, to help users; or, in other words, retargeting is something that just falls out of optimizing suggestions for relevancy!
After opening a few tabs, I switched back to the address bar and started typing "[store name] " (where [store name] is a department store that sells all sorts of things.)
"[store name] [product]" was the very first suggested search result in the address-bar drop-down.
I don't think the suggested query service includes Adwords results. This would suggest, then, that Google added a retargeting feature for its own sake, to help users; or, in other words, retargeting is something that just falls out of optimizing suggestions for relevancy!