That's true. Also, most consumers don't realize that the reason why Tim Cook become Apple CEO and why Apple is doing so well financially is their finely tuned supply/manufacturing chain. At high volumes that can make or break a company.

For example, VW will predictably do really well in the next 10-15 years as they've invested tons of money into optimizing their manufacturing; they use the same basic modules for a large VW and a small Seat.