Buzzfeed is trying to present itself as a legitimate journalistic endeavor, lately. That is indeed the only thing that can make this a scandal of any sort. If they are not living up to how they present themselves, then, like any other journalistic outlet, they should be exposed.

For better or for worse (and I suspect we agree it's probably worse), a lot of people are getting their 'news' from buzzfeed and similar outlets these days. The audience should be educated as to what they are getting.