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Re:Tray.io Raises $2.2M for an IFTTT-Style “Integration Mark... by jedc on Thursday April 16, 2015 @11:33AM (#9388660)
Um...they were. Quote from the article:

"And as such, it is not without competition, with much larger companies like Mulesoft also making some big strides in providing platforms to connect APIs and others like Tibco, as well as smaller startups like YC alum Zapier. Tray.io claims to be easier to use and less expensive than the rest."

Re:Tray.io Raises $2.2M for an IFTTT-Style “Integration Mark... by dannyaway on Thursday April 16, 2015 @11:43AM (#9388731)
underyx was right above — the Zapier reference was added post-publishing