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Re:Snapchat Sneakily Uses Its Own App to Poach Uber Engineers by flyinglizard on Thursday April 16, 2015 @06:35AM (#9386955)
It balances out against the advantage to the engineer being poached (presumably to be better compensated). It's like targeted ads - sure, they breach on your privacy, but at least you get semi-useful stuff instead of total junk.
Re:Snapchat Sneakily Uses Its Own App to Poach Uber Engineers by skuhn on Thursday April 16, 2015 @06:49AM (#9387008)
I can't imagine getting enticed away from a job by this kind of maneuver. All of these people are already, without exception, aware of Snapchat's existence. They probably also know that Snapchat, like everywhere else, is hiring like mad.

In terms of feeding the applicant pool, this is probably even less effective than the constant stream of LinkedIn recruiter mail. And more privacy invasive to boot.

Snapchat's target audience here also lives in the wrong city, since the article claims they are targeting Uber HQ in San Francisco. Snapchat's office is in LA.