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Ask HN: Lets talk stats

We all know a good metrics driven analytic tool can be the backbone to any web business. What are some good tools that you use to learn, analyze and optimize your traffic and leads?
( 2 comments | 4 points | on HN )
Re:Ask HN: Lets talk stats by jacquesm on Thursday November 12, 2009 @02:10PM (#938488)
Even though it is off sometimes by as much as 100% and has many shortcomings I have yet to find something better than Google Analytics, but I'm sure that you are already familiar with that.

I keep a spreadsheet on the side with most of the key indicators as well.

If the situation asks for it I'll write some quick and dirty script to analyze a chunk of the log files.

And long ago I had a little program that would send out a packet on a UDP port to my desktop pc, and a second program that would toggle the sound port every time a packet arrived at that port. That made for interesting sounds, it's amazing what you can pick up that way.

("Hey, we just got linked somewhere big")

Re:Ask HN: Lets talk stats by bemmu on Thursday November 12, 2009 @05:05PM (#938871)
I got a lot more out of Google Analytics after I discovered events and user defined values. For an app I have, someone passing a link to a friend is an event. If that app is used embedded in Facebook rather than MySpace, I can segment based on user defined values.