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Re:Game of Thrones leak and watermark: a stupid tracking system by dTal on Wednesday April 15, 2015 @11:56AM (#9381812)
Stenography: encode information such that it is below the human detection threshold.

Lossy compression: discard all sub-threshold information.

Thus, in the general case it's fundamentally impossible. You can make a scheme that will survive certain known encoders and bitrates, but you can't make one that will survive all lossy compression.

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