There is a multitude of work done in start-ups that requires coding at all. Testing, customer support, book keeping, social media presence, and my personal favorite, cold calling are just a few. Think, Jobs. To be the best, you must be willing to wear a lot of different hats, and take initiative based on the situation. My advice is to get into a company you believe in and be willing to learn. You will naturally find where you bring the most value.