Re:Amazon sues to block fake reviews on its site
by dragonwriter on Thursday April 09, 2015 @01:10PM
(#9349135)
> But as you said, there are plenty of people who give 1-stars for almost no reason.
I've seen studies that seen that (honest) ratings in number/star systems are strongly culturally correlated, and that American culture strongly favors giving the highest rating unless there are out-of-ordinary reasons to go negative, while some Asian cultures strongly favor giving middle to low ratings unless there is out-of-ordinary reasons to go positive.
So simple cultural correlations in awareness of and use of a particular brand of a product could result in very different review results with exactly the same customer satisfaction profile.
Re:Amazon sues to block fake reviews on its site
by Vetre on Thursday April 09, 2015 @06:20PM
(#9351429)
To be frank, this is something I hadnt really considered. But it does make sense. I would be interesting seeing more about the subjectivity of reviews based on cultures.
I've seen studies that seen that (honest) ratings in number/star systems are strongly culturally correlated, and that American culture strongly favors giving the highest rating unless there are out-of-ordinary reasons to go negative, while some Asian cultures strongly favor giving middle to low ratings unless there is out-of-ordinary reasons to go positive.
So simple cultural correlations in awareness of and use of a particular brand of a product could result in very different review results with exactly the same customer satisfaction profile.