US is one of the last markets worldwide to adopt NFC. In Australia, 70-75% of all supermarket transactions are now contactless, and 47% of all point of sale card payments:

http://www.zdnet.com/article/tapping-away-at-checkout-with-a...

Edit: I missed that this product requires a smartphone. I thought it was a PayPass enabled card similar to Coinjar Swipe, that lets you spend Bitcoin in Australian stores: https://blog.coinjar.com/2015/02/26/now-every-australian-bus...