The Economist’s Tom Standage on digital strategy and the limits of advertising

Re:The Economist’s Tom Standage on digital strategy and the ... by TheOtherHobbes on Friday April 03, 2015 @08:39AM (#9315491)

There's always been something cargo culty about online advertising.

If that market implodes, it's going to be... interesting.

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Re:The Economist’s Tom Standage on digital strategy and the ... by ghaff on Friday April 03, 2015 @09:31AM (#9315732)

I thought that a while ago. It hasn't happened yet but that doesn't mean it won't. And even if it doesn't implode, it could certainly decline significantly.

A HUGE amount of the "free" services and content that pretty much all of us take so much for granted around the web are directly or indirectly supported by online advertising. Take that away and, as you say, it will be interesting.

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Re:The Economist’s Tom Standage on digital strategy and the ... by toomuchtodo on Friday April 03, 2015 @06:58PM (#9319086)

Gmail? I'd pay for. Netflix? I already pay for. Online content? Sure, I'll pay a few bucks a month for the Economist or the NY Times. I already pay for Evernote, Flickr, etc.

What free services am I going to miss?

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Re:The Economist’s Tom Standage on digital strategy and the ... by ghaff on Sunday April 05, 2015 @08:13PM (#9325801)

Search? Pretty much all content provided beyond the individual level (and even some of that)?

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