Once again, you say that because you're used to it. When you go to a store, do you go to the item first, then figure out what section it's in then figure out what isle it's on?

No, but when you're looking for a particular website, you Goggle it, then check domain name is the one you were looking for, by having the name product/company name first, you don't need to scan the superfluous data.

That's true. I can definitely see your point. I think the long story, short here is to stick with what you're used to and by google having .google for domains leaves a bad taste in my mouth.