I agree. I see why they do it. But that doesn't mean some of the ideas aren't ridiculous all the same.
Re:Amazon Dash Button
by waterlesscloud on Tuesday March 31, 2015 @03:27PM
(#9299211)
This is precisely what the drone delivery is about. Small items you need now.
Amazon have had a few "ridiculous" ideas (e.g. drone delivery, 1 hour delivery, pre-emptive shipping). I think they know these ideas are a stretch but it gets people thinking in a new way and out of it there may be a few more solid ideas. Product marketing by annealing if you will.