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Re:10X Programmer and Other Software Engineering Myths by awkward on Tuesday March 31, 2015 @09:41AM (#9296046)
The objection to the term is not because all programmers are average, or because any programmer could step up and be a John Carmack. The objection is that the idea of the 10x programmer creates the perception that hiring someone of that caliber for a low to mid level engineering position is an achievable goal that businesses should aspire to, and for less than 10x the price.
Re:10X Programmer and Other Software Engineering Myths by Morendil on Wednesday April 01, 2015 @02:36AM (#9301963)
This.

Also, the (rarely surfaced) assumption that whoever is doing the hiring can tell a talented programmer from an average one. This is rarely the case.