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A comment on Mockups for a free, ad-supported Uber service. Parent comment

Re:Mockups for a free, ad-supported Uber service by archemike_ on Monday March 30, 2015 @06:38PM (#9293104)
It's called banner blindness. "Engagement" of ads is dropping like an anchor yet prevalence of ads is skyrocketing. So you could say the mean effectiveness is really dropping because of this.
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