Thought experiment: if Lyft had a fleet of autonomous cabs called Lyftbot that was 10% cheaper, but not social, would anyone pay more for the "social experience" of a human cabby?

This feels like a feature from 2010 when every interaction was destined to become social. Social shopping, social search, social everything... until it wasn't.

I love Lyft and use it all the time. But it's there to get me to a destination. I enjoy chatting with the driver, but that's incidental. I hope they don't mess it up by forcing it to be more social than it need be -- let's call it "pulling a Google+."