> There is definitely a kind of person who's interested in the social aspect of ride-sharing. In fact, there's always been—the people who hitchhike and those wiling to pick them up.

My grandfather hitchhiked to school when he was young. He lived in rural Minnesota and that was the only way to get around, he didn't do it to be social.

Now that most people have other options, the only people still doing it are the people who want the social experience, and it's not many.

I'm not saying there is no potential social appeal to rideshare whatsoever, but like parent, I'm guessing it's slim.