The headline "All your favorites in lists" doesn't make any sense to me. I read a little of the blog post and then clicked through to your homepage to see what your site was about and I didn't digest it until I had gone through all your bullets and thought about it for a bit. You're making it too hard to understand something simple: "Organize your bookmarks" Use a verb in your headline - why do I want to stay on your site? What is it I can do? You can organize your bookmarks/favorites/whatever word you have for it[1]. Once I know what your site is offering me now I want to stick around and see what your novel approach is - I'm going to leave if I can't figure it out right away. The current headline doesn't hook me and in fact just confused me.

I almost didn't post this because your blog requires sign up to comment. Eliminate barriers!

After typing this whole comment I saw your subheading under your logo - take it out of there and make it your headline! That's what you do!

[1] - As a suggestion maybe show the word favorites for IE users and bookmarks for FF/Chrome users.