That has absolutely nothing to do with what I asked. Apple is an enormous company. They have enormous influence, and their products are used by the majority of Americans, if not world citizens. Is it really notable that there are negative stories? Is it not exactly that sort of tribal mentality that makes one react to such banal noise? I see a stupid story and move on, but some seem to really hang onto it and see it as some grievous injustice.
The other poster is dead on when they say that Marco's words were amplified because he is typically so strongly pro-Apple. But from an outsider that is a problem with Marco's words, not with the perception of them. If indeed you have nothing but praise, you do naturally lose the rational actor perspective.
"This isn't a conspiracy. Anti-Apple reporting gets a lot of page views."
And so does pro-Apple reporting. We all have a confirmation bias though, so if you're sure everyone is against you, it's going to seem like it is. There are thousands (millions?) of news reports published every single day, and some cynical take on watches, or profit margins, or ipads or bendgate or whatever are in strong competition with stories about Apple taking over the living room (new Apple TV coming out soon!), building cars, taking on Google, releasing the next greatest thing, putting the Swiss all out of work, making more profit than the rest of the universe combined, etc.
I don't care about Apple's bank balance or stock price. But as someone who loves tech, and thinks that tech can improve people's day-to-day lives, I want my family and friends to make informed decisions about which tech to buy and whether it'll help them. Not worrying that their Apple Watch will give them cancer.
Whilst I don't feel like digging through Twitter for links to poor reporting regarding Marco's article, it doesn't take long at all to find some examples of recent poor Apple reporting.
Here's Reuters claiming that Apple Watch is a "tough sell" because only 31% of Americans (that's 75 million adults) intend to buy it (a product that they haven't touched yet). It's based on a very small sample size, of course - completely flawed - but that apparently won't stop them writing an article about it.
http://www.reuters.com/article/2015/03/13/us-apple-watch-idU...
That 'study' was then published in many other publications:
http://business.financialpost.com/2015/03/16/apple-watch-may...
http://www.dailymail.co.uk/news/article-2993902/Apple-Watch-...
But that's not all, how about this article from ReadWrite. Apple Watch will disappoint users apparently - not that the author has used one yet. That didn't stop the author from claiming that it's hard to launch apps, unintuitive, etc. http://readwrite.com/2015/03/19/apple-watch-expectations-dis...
If that's not enough, how about the NYTimes reckoning that Apple Watch (and other wearables, too, although Apple Watch is mentioned the most frequently) could cause cancer (original headline: "Could wearable computers be as harmful as cigarettes"). http://www.nytimes.com/2015/03/19/style/could-wearable-compu...
This isn't a conspiracy. Anti-Apple reporting gets a lot of page views. People click on articles claiming that a massive company is failing more than articles about how a massive company is continuing to do well.