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A comment on Why is it so hard to calculate ROI in Google Analytics?. Parent comment

Re:Why is it so hard to calculate ROI in Google Analytics? by EC1 on Tuesday March 24, 2015 @01:14PM (#9257927)
This reads like an advertisement. What's unique about Tend?
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Re:Why is it so hard to calculate ROI in Google Analytics? by awicklander on Tuesday March 24, 2015 @02:25PM (#9258440)
Well there's two primary things: 1. It shows you ALL referrals that happened prior to a conversion. For example, if someone clicks on a retargeting ad, then a google ad, then our blog, then our docs, then a sign-up. I see that all together.

2. They have a conversion report that shows the weighted conversions, which allows me to see what impact each individual referrer has.

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