Re:Show HN: Sweetheart.io – Monthly, Romantic Postcards
by sidviswanathan on Monday March 23, 2015 @07:10PM
(#9253912)
Cool idea, simple and easy.
Quick question - $7 actually seems pretty cheap to me for 12 cards, how are you able to cover the cost of postage and the card cost? Is mailing a postcard cheaper than the normal postage rate?
Re:Show HN: Sweetheart.io – Monthly, Romantic Postcards
by david_shaw on Monday March 23, 2015 @08:10PM
(#9254141)
Aha -- it's $7 per month, so it more than makes up for it. However, that comment alone makes me think maybe the pricing is a little too aggressive?
Would $5/mo be easier to swallow?
The basic idea is that you can subscribe your girlfriend/wife/husband/boyfriend* to receive small tokens of your love every month -- in this case, well-designed and romantic postcards with a sweet message on them.
The potential "downsides" to this idea are people perceiving this as being lazy, or automating something that should be personal. In my opinion, though, it is sweet to subscribe a loved one to a service like this -- my wife is very happy when she receives her monthly card in the mail!
* While I'm targeting men -> women from a marketing perspective, I've made sure to keep all of the cards gender-neutral, so any partner can enjoy this service :)