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Re:The Very Strange Story of the Startup That Says It Made $... by keltex on Thursday November 05, 2009 @06:48PM (#925085)
Similar to the toolbar companies that sold keywords. One company "Portal Response" (google it for lots of complaints about the scam) sold keywords for $1000-$2000 a pop for 1 year exclusives.

Their pitch was that they blocked child porn websites. Another was a myspace search toolbar.

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