That's a completely different thesis.

Reading fluff has few or none of the side effects described in the post. You don't learn anything, you don't practice separating filtering crap from gold, you don't look cool. It doesn't (actively) change the way you think.

Of course there are lots of good reasons why you shouldn't read an excessive amount of fluff, but this article is about why "good" reading and consumption is bad for you. (if not accompanied by a healthy amount of putting theory into practice).

The title of the article is a bit unfortunate. The context is about "information overload" from over-consumption and not that the act of reading is itself harmful.