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Re:Ask HN: My idea is already taken. What should I do? by contechual on Monday March 16, 2015 @03:34PM (#9213771)
Bit.ly does give analytics but it isn't as insightful as Google's.

It's sort of the same reason why, people love Kiss Metrics as opposed to using the internal analytics on a CMS like Wordpress.

Whereas Google's downfall is when you use their service, all URLs are public and can be traced to the source.

Hope this clarifies my preference.

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