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A comment on Inside the Mad, Mad World of TripAdvisor. Parent comment

Re:Inside the Mad, Mad World of TripAdvisor by khc on Monday March 16, 2015 @12:56PM (#9212623)
Or maybe because TripAdvisor actually brings measurable revenue to hotels, unlike Yelp. Other than some opentable integrations most restaurants don't immediately see how much value is Yelp bringing to them.
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Re:Inside the Mad, Mad World of TripAdvisor by walterbell on Monday March 16, 2015 @03:35PM (#9213784)
Do hotels have a way of attributing revenue to TripAdvisor?
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Re:Inside the Mad, Mad World of TripAdvisor by khc on Tuesday March 17, 2015 @04:57PM (#9221402)
you can make bookings through tripadvisor
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Re:Inside the Mad, Mad World of TripAdvisor by walterbell on Friday March 20, 2015 @04:40PM (#9240553)
I wonder what percentage of hotel bookings now come directly from TripAdvisor? Presumably this is limited to consumer bookings, rather than corporate travel. I've used TA often for research but never for booking.
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